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NEWS RELEASE · 28th February 2013
BC Ministry of Jobs
The Duke of York opens B.C.'s European office Updated Feb. 27, 2013, with Duke of York's quote and correct TIR budget

The Duke of York opened British Columbia's Trade and Investment Office for Europe in London today. His Royal Highness was joined by the Lt.-Gov. for British Columbia, the Honourable Judith Guichon, at an opening reception hosted by the Canadian High Commissioner, Gordon Campbell.

The new Trade and Investment Office, co-located with an existing Tourism Division team in central London, will further strengthen British Columbia's traditionally strong and economically vital ties with the European Union in general and the United Kingdom in particular. The EU represents Canada's second-largest trading partner in goods and services and is one of British Columbia's strongest markets for investment, trade and tourism, offering unique opportunities for our companies.

"I am extremely pleased to support the trade effort that goes on between the U.K. and Canada and particularly B.C. - and particularly that the West Coast intends to develop its relationship with the U.K.," the Duke said. His Royal Highness also announced that he plans to visit the province in May of this year.

Opening and expanding international markets for the province's goods and services is one of the pillars of 'Canada Starts Here: The BC Jobs Plan'.

The government has now met its Jobs Plan commitment to double its international presence to accelerate trade and direct foreign investment.

The London trade office will be headed by Susan Haird, British Columbia's European trade and investment representative. She has a proven record of investment attraction and trade promotion, having developed deep networks in business and government over a public-service career spanning 35 years, most recently as the deputy chief executive of United Kingdom Trade and Investment.

Susan and her team of sector specialists - based in the United Kingdom, France and Germany with language skills that include French, German, Italian and Spanish - will work to attract investment into B.C., help connect B.C. companies with new markets and trade opportunities throughout Europe, and foster innovation and education partnerships.

Minister of Jobs, Tourism and Skills Training and Minister Responsible for Labour Pat Bell is quoted as stating;
"British Columbia, with our abundant natural resources, major planned liquefied natural gas development, and companies at the leading edge of clean technology, is a natural trade and investment partner for European countries. Our international network promotes British Columbia as a stable and attractive destination for investment, tourists and international students, creating jobs here at home to support B.C. families."