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NEWS RELEASE · 31st August 2010
Office of the Premier
Premier Gordon Campbell and Keith Mitchell, chair of the British Columbia Achievement Foundation, announced the recipients of the 6th Annual Carter Wosk BC Creative Achievement Awards for Applied Art and Design today.

"These talented British Columbians apply technology, artistry and skill to their work and demonstrate the range and vitality of British Columbia's applied arts community," said Premier Campbell. "They contribute to the cultural and economic diversity of our province and their innovation and ingenuity serve as an inspiration to all British Columbians."

Doug Simpson of Feathercraft Folding Kayaks was named the recipient of the 2010 BC Creative Achievement Award of Distinction in recognition of his life-long contribution to applied design through the development of his world-renowned foldable kayaks.

The three artists recognized as recipients of this year's juried awards are:

* Cathi Jefferson of Duncan - pottery
* Natalie Purschwitz of Vancouver - clothing and accessories
* Toby Barratt, Pamela Goddard and Nik Rust of Propellor Design of Vancouver - furniture and lighting

Each recipient will be recognized at a presentation and exhibition event on Sept. 27 at Shaw TV Studios. Recipients will receive $2,500 and be granted the use of the British Columbia Creative Award seal to signify their creative excellence.

"This year's recipients have demonstrated the blending of form and function at its very best" added Mitchell. "Whether through clothing, furniture and lighting, pottery or kayaks, these artists are creating objects and experiences that are both useful and appealing."

An independent advisory panel, chaired by board member Dr. Robert Belton, dean of Creative and Critical Studies at UBC Okanagan, selected the 2010 juried recipients. Submissions were assessed based on creativity, originality, innovative approach and aesthetics. Also on the jury were Sam Carter, artist, craft and design educator and associate professor at the Emily Carr University of Art & Design; Bob Campbell, curator, The Exploration Place, Prince George; Judson Beaumont, furniture designer, Straight Line Designs and 2009 recipient; and Joanna Staniszkis, past recipient of the BC Creative Achievement Award of Distinction for her textile and cloth design.

The Carter Wosk British Columbia Creative Achievement Awards for Applied Art and Design are named in honour of B.C. philanthropist, academic and visionary Dr. Yosef Wosk, whose financial support makes them possible, and for Sam Carter, B.C. educator, designer and curator.

The British Columbia Achievement Foundation is an independent foundation established and endowed by the Province of B.C. in 2003 to celebrate community service, arts, humanities and enterprise. For information on British Columbia Achievement Foundation, visit

For biographical information about the recipients, please visit