Custom Search
Top Stories
Go to Site Index See "Top Stories" main page
NEWS RELEASE · 29th September 2010
M. of Healthy Living & Sport
MaŽlle Ricker was the first Canadian woman to win an Olympic gold medal on home soil, and now the snowboard cross star will join ActNow BC's Athlete Ambassador team, announced Ida Chong, Minister of Healthy Living and Sport.

"MaŽlle became an inspiration to all British Columbians when she won gold at the 2010 Winter Olympic Games," said Chong. "Now, as part of the ActNow BC Athlete Ambassador team, she'll join other athlete ambassadors and speak to communities about the benefits of making everyday healthy choices, while also being a role model for young people to look up to."

Ricker will join Chong at the B.C. booth at the Whistler conference centre tomorrow during the Union of British Columbia Municipalities annual convention. Everyone is invited to stop by the booth and meet Ricker.

"I'm thrilled to join the ActNow BC Athlete Ambassador team, as I know I can make a difference by promoting the life-long benefits of leading a healthy lifestyle and participating in sports," said Ricker, a three-time Olympian. "Getting involved in sports when you're young can be a great way to develop new skills, meet new friends who share your passion and get regular physical activity."

The ActNow BC Athlete Ambassador team has more than 40 members with 20 new ambassadors on board.

The ambassadors' role is to lead community and school events that support the message of healthy living and sport. Ambassadors engage their audiences with sport demonstrations, activities for children and youth and bringing home the message of healthy eating to overall health.

In addition to Ricker, athlete ambassadors Denny Morrison and Ashleigh McIvor also won gold at the 2010 Olympic Winter Games.

ActNow BC is the province's healthy-living program that encourages British Columbians to make everyday healthy choices such as getting regular physical activity and eating healthy foods. The program has been recognized nationally by the Health Council of Canada, and internationally by the World Health Organization for being a model for health promotion.

For more information on the ambassadors and to find new healthy living tips, visit