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NEWS RELEASE · 9th June 2011
My Mountain Co-op
Work on securing future of Shames Mountain Ski Area continues, Corporate and Government Support Needed

My Mountain Co-op continues to advance activities towards the goal of securing the future of Shames Mountain Ski Area for the communities of the Northwest. The initiative is at a very critical stage and success still remains dependent upon the support of the area residents across the Northwest; local, regional, provincial and federal government participation; and further support from businesses and corporations across the region.

“We have seen tremendous support from residents and businesses across the region through individual and corporate membership purchases,” said the directors the My Mountain Coop. “The Friends of Shames membership drive has raised nearly $350,000 which really reflects the importance of the ski area to residents across the northwest. That represents a lot of concerned people.”

The fundraising effort is on-going with an information campaign with business and corporations commencing across the region to solicit their contribution to a non-profit group working towards taking over ownership and operations of the ski area.

“There is a real risk of losing this regional recreation asset if we cannot secure the necessary funds to secure ownership of the assets of the ski area, complete necessary repairs and maintenance of the equipment on the mountain, and attain the necessary working capital to ensure this ski area is on a financially sustainable footing for the future,” add the directors. “We are hopeful that the business community and government will recognize the role the ski area plays in attracting people to the region and its contribution to the quality life in the area and support the initiative to save skiing in the northwest.”

Fundraising efforts will continue until sufficient funds are raised to permit the cooperative to take over the operation with the goal remaining of operating the ski area under the new ownership and management structure for the 2011/12 season. Discussions are on-going with the Shames Mountain Ski Corporation on terms of purchase and the conditions of sale for the facility, although it will require a significant increase in monies raised to see it completed. In addition, season pass sales cannot be initiated until the there is greater certainty regarding the fate of operations for the 2011/12 season and purchase agreement is signed by both parties. Upon completion of the purchase agreement, plans for operations will be formalized including a fee structure and purchase details for season passes.

My Mountain Coop continues to progress in incorporating as a non-profit group with its first general meeting anticipated in late summer. Any individuals who are members are eligible for nomination to run in the election for the first MMC Board of Directors. Nomination forms are available at the Kwinitsa building or online shortly. A nomination must be signed by five MMC members and be returned to the Kwinitsa Building by June 30, 2011.

Together, the communities of the Northwest can secure the future of skiing at Shames Mountain. Personal coop memberships, business membership and corporate sponsorships and contributions can be made either online at www.mymountaincoop.ca or at the My Mountain Co-op Offices in the Kwinitsa Building beside Chill Ice Cream Shop in Terrace.