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NEWS RELEASE · 29th June 2011
N District W Traffic Services
Some of you may think the police have mixed up their seasons. Most of you are used to the Christmas Counter Attack campaign. Drinking and driving is a year round problem. Summer is a time when people may have a few drinks while camping, playing a round of golf, after a ball game or at a Friday evening barbeque. The issue is not having a few drinks, the issue is getting behind the wheel of your vehicle after youíve had the drinks.

Provincial and Municipal traffic officers across the province will focus their attention on this issue in an attempt to reduce the number of alcohol related injury and fatal collisions.

The Immediate Roadside Prohibition (IRP) Program has shown that since the implementation in September, 2010 we have seen a 50% reduction in alcohol related fatalities and injury crashes in British Columbia. This is based on crash data for the same period since 2004.

Although significant improvement in highway safety has been realized, impaired driving enforcement remains a priority for traffic officers along with addressing non-use of seatbelts and aggressive driving as these issues continue to be associated to fatal and injury motor vehicle crashes in BC.

Motorists can expect to see increased enforcement in a number of locations. Motorists and passengers are reminded to make arrangements for a safe ride home. If you are going to drink... plan ahead... donít take a vehicle with you, take a cab or get a ride with a SOBER friend.

Friends truly donít let friends drink and drive.