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NEWS RELEASE · 20th July 2011
Every month, five people in B.C. die due to drowning. Saving your life is as simple having the right attitude - wearing a lifejacket, supervising your children when swimming and not consuming alcohol when boating. 

Reminding everyone to practice water safety this summer, Preventable, Canadian Red Cross and BC Hydro are laying out towels emblazoned with the words “before you think only other swimmers drown, have a word with yourself” at the Lakelse Lake picnic site.

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Kicking off the campaign, Preventable is setting the first towels at Lakelse Lake picnic site on July 21st – along with pair of flip flops and a beach bag.

Debbie Vant Kruis, local campaign spokesperson and Head Life Guard at the Terrace Aquatic Centre will be on site and available for interviews, to discuss drowning and preventable injuries.

The towels, accompanied by a pair of flip flops and a beach bag will be placed at Terrace’s Lakelse Lake picnic site throughout the summer, as well as on beaches throughout BC. The purpose is to get people thinking about their attitudes and behavior towards drowning prevention.

WHEN: Thursday, July 21st
TIME: 10:00am
WHERE: Lakelse Lake picnic site

About Preventable
Preventable (also known as The Community Against Preventable Injuries) is a province-wide, multi-partner organization raising awareness, transforming attitudes, and ultimately changing behaviours. The goal of the organization and its partners is to significantly reduce the number and severity of preventable injuries in BC.

Preventable’s strategy is based on two years of extensive research to develop a comprehensive understanding of how and why preventable injuries occur throughout British Columbia. Preventable’s work is made possible through the financial and in-kind support of a variety of organizations that continue to sign on as partners in fighting the epidemic of preventable injuries in BC.

About Canadian Red Cross
Each year, Canadian Red Cross trains more than one million Canadians to be safe in, on, and around water. An additional 300,000 Canadians take Red Cross first aid training and gain the knowledge, confidence and skills to deal with emergency situations to prevent injuries. To learn more about safety and Red Cross training, call 1-888-307-7997, visit, or stop by your local Red Cross office.

About BC Hydro
Fifty years ago, British Columbians turned to BC Hydro to build the clean electricity system they count on to power B.C.'s economy, create jobs in every region, and keep the lights on. Now, BC Hydro is building again for the next 50 years. B.C. continues to grow and so has the need for more electricity.

That's why BC Hydro is building, renewing, and encouraging conservation to meet today's needs and those of future generations. In 2011, BC Hydro is celebrating 50 years of providing power for British Columbians, and inviting them to help prepare for the next 50 years.